If you want to hire a video production agency for a marketing campaign, then you have to put some work into finding the right partner. You need an agency that can turn your objectives into a video that does an effective job.
Before you choose an agency, ask the following questions.
1. Does the Agency Understand Your Objectives?
While you might be tempted to hire a video production agency that has worked in your business sector before, this isn't strictly essential. Hiring a company that has worked for your competition isn't necessarily going to make your campaign stand out.
Of course, you should work with an agency that understands your sector and its sales and marketing drivers. However, it's also important to find a partner who understands what you want from your campaign.
So, check that the company understands your campaign drivers and objectives. Ask if they have worked on similar campaigns in the past.
2. Has the Agency Worked With Your Target Audience?
You can produce the slickest and most impressive marketing video in the world, but it won't deliver if it doesn't connect with your target audience. Your video needs to get your audience to do what you want them to do.
So, if you're selling professional services to corporate buyers, then a video aimed at YouTubers won't make the right impression. However, if you're targeting a teen market, then you won't necessarily see the right results if your video is too corporate and serious.
You'll get better results if you partner with a video production agency with experience in producing work for your target audience. They will know which channels your video will appear on and the type of impact it needs to make.
3. Does the Agency Have a Good Success Rate?
While an experienced video production agency will have an impressive showreel, you shouldn't build your shortlist on this evidence alone. A video that looks like it could win an Oscar is worth nothing in the business world if it doesn't meet its marketing objectives.
Ask companies about their success rates. They should be able to give you stats on how well their videos perform to client objectives.
You can ask to speak to previous clients if you want more information on the success of a campaign. A client can also fill you in on what it was like to work with the agency.
To get started, contact some video production companies who look like they could be a good fit for your project.